Packaging

Old Fitzgerald Bottled-in-Bond Series

Lead creative in the development and launch of the limited-edition Old Fitzgerald Bottled-in-Bond Series. Bottled in ornate decanters, the series reflects the traditions of both the Old Fitzgerald lineage and the Bottled-in-Bond designation. Art directed photoshoot for marketing materials as well.

Burnett’s Vodka & Flavors Packaging Redesign

Lead creative from concept to completion in the packaging update for Burnett’s Vodka. This included a new bottle and closure design and label designs for over 35 flavors. Managed the creation of 33 illustrations using an external vendor. The Burnett’s package update was the first major redesign in 25 years, and includes a sleek, taller bottle, refined brand logo, “Sir Robert Burnett” blown in across the top of the glass bottle, and a new, updated cap. The Vodka flavors packaging also features updated, custom fruit illustrations.

Dubonnet Rouge Redesign

Managed and designed the redesign of Dubonnet Rouge Aperitif from concept to production. The new bottle design is inspired by Dubonnet’s image in the 1940s and features the cat of Sir Dubonnet’s wife. Throughout the project, I managed the creation of two illustrations by two different external vendors for the package.

Evan Williams Family of Brands Packaging

Designed both evolutionary packaging updates to mainline brands, as well as new packaging designs for line extensions and specialty bottlings: Evan Williams Black, Evan Williams Bottled-in-Bond, Evan Williams Texas Rangers Limited Edition, Evan Williams American Hero Edition, Evan Willimams Egg Nog, Evan Williams Master Blend, Evan Williams Outdoorsman Edition.

Burnett’s London Dry Gin

With the packaging update to the Burnett’s Vodka Franchise, we were given an opportunity to refresh the look of Burnett’s Gin and allow it to harken back to its heritage packaging.

Lunazul El Humoso Tequila

Designed the new line extension, Lunazul El Humoso, which is a Smoked Blanco Tequila. This label was created to stand apart from the mainline brands, while still feeling apart of the overall Lunazul Family.